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SEO – Mastering Search Engine Optimisation

SEO – Mastering Search Engine Optimisation

Level: Beginners To Intermediate

Get your website listed in Google Quickly
Get a constant stream of qualified traffic daily,
Understand how to grow your traffic, month on month

The “SEO – Mastering Search Engine Optimisation” course is a 1 day intensive training day where we go through every aspect of conducing SEO for your website.

We ensure we equip you the tools, templates, and techniques, which we use ourselves to manage our own SEO clients, so that no stone is left unturned.

Google is constantly changing its algorithm. So how do we keep upto date with it, how do we know if our site is going to be hit with the next big penalty, causing our rankings to go from Page 1 or Google, to far into cyberspace where they will never be found? What can we do in-house to get onto page 1 of Google, and more importantly, what do we need to avoid doing to prevent our sites getting penalised.

We teach only ethical SEO techniques. This ensures what we do, we can stand by and it works, time and time again. This is not your usual SEO course that’s full of fluff; We give you practical knowledge of you can implement immediately

We have a structured procedure to go through, called the Five Core SEO Implementation Stages. This is something we will equip you with, so you can make instant changes to your SEO strategy the moment you walk out the room.

Who Is This SEO - Mastering Search Engine Optimisation Training Course Perfect For?

Whether you are starting off in SEO, Whether you are already a marketeer, you wish to get a solid understanding of SEO, This course is for you. The course will be suited to you if:
Website / Business Owner
So you own a website and wish to generate a constant stream of free traffic, all wanting to buy your products or services? This SEO course is a must for you.
Marketing Manager / Head Of
Understand precisely what you, or your team, or your SEO agency should be doing, and more importantly, what they should not be doing when implementing your SEO. Is your website free from being penalised by Google?
Are you not selling SEO as a part of your offerings to your existing customer based? This would could exponentially increase your company turnover as well as sky-rocket sales/leads for your customers.

Whether you wish to generate leads/enquiries or Direct sales, there’s no better way to you’re your potential buyers coming to your website, at no cost to you

Business owners who wish to take their business to the next level by leveraging traffic from SEO as with SEO, don’t correctly you can attract traffic for your products or services from thousands of keywords / phrases which you may not have otherwise considered from other sources from as PPC.

Marketing managers who do not want to be totally reliant on paid traffic – with SEO – even when your paid search activities stop, the traffic from SE keeps pouring in.

Ready to master SEO?

Book your seat, choose your location and dates and get ready to learn the art of SEO, how to do it properly, ethically, and in a manner that brings results, quick!


The Six Core Essentials to SEO Mastery

1st Essential: The Planning
1st Essential: The Planning
  • What is SEO?
  • SEO vs. Google Ads vs Facebook
  • How to effectively research the target keywords
  • Planning your strategy
  • Researching competitors
2nd Essential: Audit
2nd Essential: Audit
  • How to conduct a thorough SEO audit of your website to find out the good’s and the areas which need improving
  • Best Tools to use – both paid and free
  • How to change the Audit into a tangible plan of action
3rd Essential – Getting Setup
3rd Essential – Getting Setup
  • What is Google Analytics and why you need it
  • Installing Google Analytics/li>
  • Setting up Goals and reports/li>
4th Essential – Keywords & Researching your Competition
4th Essential – Keywords & Researching your Competition
  • How to get those Golden Keywords
  • Find out what ethically your competitors are doing for their SEO
  • Creating a list of Keywords to target for SEO
  • Ethical SEO Hacks to get super quick wins
5th Essential – On-page Optimisation
5th Essential – On-page Optimisation
  • How to write power Title Tags which will convert to clicks
  • What Tags you need to implement and why, together with real examples
  • Breadcrumbs – What are they and how to use them
  • How to get Google to love your site and get it to keep coming back
  • What you need to avoid when doing SEO
  • How to monitor broken links, both internal and external
  • Make your Blogs work for you hard, all year round
6th Essential – Off-page Optimisation
6th Essential – Off-page Optimisation
  • Conducing Link Analysis
  • What to look out for – things which are good and things which will get you penalised
  • How to look for SEO opportunities
  • Adding sites to Directories
  • Product Reviews
  • Taking advantage of broken links for your own SEO gain
  • Social Media impact to SEO
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Find out what’s worth reporting when reviewing campaign performance
Simple way to automate reports for whoever, whenever

Not only that, but when you book online you’ll instantly receive Ajay’s ‘Project Scoping Mastersheet’, sent straight to your inbox, giving you a head’s start on your journey towards Mastering SEO!

The Project Scoping Mastersheet is easy to follow and provides you with an opportunity to get a clear outline on your business’s marketing. This puts you in the perfect position to set up a campaign that is correctly configured and targeted to your ideal audience, immediately after completing the course.

Zero-Risk: Don’t Benefit, Don’t Pay!

When you book online you are 100% covered by our No-Nonsense Money Back Guarantee.

Therefore, if upon completion of the event you feel it was a waste of your time and money, just drop us an email you’ll get every penny back.*

No. Questions. Asked.

We’re not in the business of messing people around or selling snake oil.

We’re confident about what we do: it works, it gets results, and Ajay’s name is on the line, every time.

He lives and breathes all things Google, the stuff he teaches at the SEO – Mastering Search Engine Optimisation is what he does, every single day.

He’s just prepared to finally share it!

So here’s why you can be confident about attending:

“SEO – Mastering Search Engine Optimisation” is a solid introduction and comprehensive day of training, jam-packed with actionable takeaways, primed for immediate implementation.


Your level of expertise with SEO is not an issue – this course is designed to take you from beginner to intermediate in just one day.

Here’s a reminder of what you get:

It is set up for success. Your success.

And your success is our goal.

That’s why you should only sign up if:

If that’s not you, then please save your money and time!

However, if you’re ready, then get yourself booked on and we’ll take care of the rest!

Total: £197 + vat
Book Now

To your success!
The Digital Search Academy Team

P.S. This one day deep-dive to SEO and is a comprehensive, introductory training event wherein you’ll get you clear on the WHAT, HOW and WHY of PPC advertising with Google.

Ajay Dhunna is an expert and certified Google Ads specialist, who runs his own PPC & SEO agency, getting his clients serious, consistent results, day in, day out.

All course material is provided on the day, along with plenty of time for questions.

This is a perfect opportunity for those who are committed to getting more online sales, leads and exposure, by putting in the work to get the results.

Total: £997+ vat
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Criteria for a full-refund:

A refund request can only be made by someone who:

Furthermore, the refund request must be made within 48 hours of course completion, via the request form available on the website homepage.

If all the above criteria are met, then a full refund is processed, including VAT, and will take 3-5 working days to appear in the requestee’s bank account.

Under no circumstances will a refund be made without the above criteria being fulfilled.

Book Now for just £197+vat
Call us:

0121 285 8490

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We’ll do or best to get back to you with any query you may have, typically within 1 working day.

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